Although our opening sequence featured only 3 characters (with 2 briefly seen) and so maybe slightly restricted our choices of representation, we still had to make important decisions as to how to represent them so as not to alienate or exclude the core target audience of 15-24 year olds - particularly when representing age and gender.
When choosing to represent the particular social group of college-aged females, although it was a group we felt confident in representing, we also thought it would be very interesting to reverse conventions of how they are typically portrayed - as well as including an antagonist as the main character.
By using Ella and Grace - two teenage girls in differing roles in our sequence, we were able to both conform to typical stereotypes of how characters like them are represented in real media productions as well as challenging them through our choices of:
-costume & makeup
-dialogue
-action/behaviour
-setting, mise-en-scene & props
Please access our main representation of social groups below (please click fullscreen for full analysis)...
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